Microsoft Makes First Visit Ever to NADA as an Exhibitor

February 5, 2007

Microsoft Corp. is in the midst of creating an all-new dealer management system, which is scheduled to launch by summer, according to sources at Microsoft. The company’s booth here had little to bespeak the massive undertaking in creating the new system. Neither hardware nor software nor even a brochure was available, but Microsoft did name some integrated partner companies, including a full suite of products from such companies as DealerTrack, JM Solutions, Manheim, RouteOne LLC, and the Cobalt Group, Inc. All will integrate directly into the new DMS. Five additional companies will partner with complementary solutions as part of the initiative. Those include AutoBase Inc., bridgeSpeak, Chrome Systems Inc., Crowe Chizek and Co. LLC, and Oxlo Systems Inc.

Original Article: http://www.autoexecmag.com/convention07/05feb07_slants.html