10am PT | 1pm ET
At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. What’s the RBI of your KPI’s? Which KPI’s belong in your starting lineup?
In this webinar we’ll:
- Strip down a few of the most common automotive KPIs—clickthroughs, inventory searches, VDP views and more— and explain why none of them can tell the full story alone
- Propose an entirely new way to measure your advertising performance, one based on tracking the shopping behaviors that have proven to lead to a sale
- Reveal specific strategies and techniques you can use to react to those shopper activities in real-time and distribute your advertising dollars to the channel that matters most, at the moment it matters most.
Join Cobalt Performance Improvement Consultant Rob Campbell and Chris Douglas, Director of Digital Advertising Product Management, as they unveil how your ads can be served to the right shoppers, in the right channel, at the right time, every time.
Register today to find out how you can take your dealership to the postseason.
When it comes to measuring your advertising performance, the only numbers you care about are the ones that have been proven to lead to a sale.
- Which KPI’s belong in your starting lineup?
- How can you make sure your ads are served to the right shoppers, in the right channel, at the right time, every time?
Register today to find out!
Rob Campbell is a Cobalt Performance Improvement Consultant. His nearly 20 years in the automotive industry has allowed him to develop a unique automotive marketing skill-set. He’s been able to help dealers develop new and different ways of doing business that achieve high results, and while thriving in a constantly changing environment and quickly adjusting to the individual needs of our clients. His real strength comes not only in the form of new ideas but the also the ability to get those ideas implemented.
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