nachos baseball and dealer advertising
July 31, 2014

Nacho Average Advertising Metrics

By Katy Scheck - Director, Interactive Marketing/Marcom

There’s been some recent chatter about what car dealers can learn from Billy Beane. Just like Billy– when it comes to marketing, I believe in a lot of metrics and a little bit of gut. Looking at patterns, measuring engagement, and constantly refining my marketing approach has so far proven successful. You have the same opportunity in your dealership.

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July 24, 2014

The Secret to Selling with VIN Activity

By James Fabin - Cobalt Sr. Product Marketing Manager

Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?

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automotive kpis
July 23, 2014

An Urgent Announcement for Car Dealers from Ron Burgundy

By Dave Hollander - Sr. Marketing Communications Manager

The common KPI is dead. The age-old standard of automotive marketing performance measurement is gone.

Normally, a scotch-guzzling, mustache-wielding, cannonballing anchorman garbed in tighty reddies and an uncomfortably untied terrycloth robe is not the first thing you think of when you think “credible source.” But hear him out on this one. Or hear me out. I drink half as much scotch, shave semi-regularly and usually remember to tie my robe. OK— that doesn’t exactly scream “reliability” either. I can already see that this argument is going to need a credibility boost.

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Website Schema Markup
July 18, 2014

How to Keep Your Dealership Ahead of the SEO Curve with Markup

By Ben Brockhaus-Hall, Search Engine Optimization Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition. And markup data is the most important form of structured data that is widely recognized by the top search engines.

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Dealer Strategies
July 11, 2014

The Three C’s of Dealership Specials: Be Current, Creative and Compelling

By Heidi Suke - Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership’s site? No?! Why?! A recent study on the state of specials in automotive revealed that offering current, fresh and exciting specials to shoppers from all of your store’s profit centers will put your dealership in exclusive company. Really… what’s so special about specials? We’ll tell you.

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July 9, 2014

Cracking the Tracking Code- Connecting Car Shoppers Across Devices

When consumers device hop, accurately measuring unique visitors becomes challenging. Every time a consumer switches from their laptop to their desktop they are viewed as a new user. When that same user switches from Internet Explorer to Chrome, they are yet again seen as a new shopper. So those standard web analytics that we’ve all grown accustomed to using, no longer provide a clear picture of your shoppers. We will explain how Tap Ad is providing new ways to measure the consumer journey across devices.

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