Imagine the worst review your dealership has ever received. It likely included the words “worst,” “terrible,” and maybe some more colorful vocabulary. Maybe the customer referred to a specific employee who handled his transaction, and then ended his onslaught with a threat. Not only did he swear to never return to the dealership, he also vowed to tell everyone who …
On May 15th, Google announced the launch of the new Google Maps. The change is just one of a series of updates Google has made in the month of May. It’s been redesigned to be more interactive and more personalized, leveraging users’ previous searches and behavior to help them discover more places they may like. But this update in Google …
You’ve just finalized a great email marketing campaign and can’t wait to share your amazing offers with your customer base. Naturally, you’re inclined to blast the email to every email address in your database for maximum customer reach. After all, the more emails you send, the higher the response rate will be, right? Wrong! A better way to think of …
By this point, we all know that the Google+ platform is ever-changing. So the recent updates should come as no surprise. We’ve done our best to break down the recent changes and highlight the most important features that will affect your dealership’s third party business listing. 1. A New Stream If you login to your Google+ account, you will notice …
Sitting in the driver’s seat and pushing the start engine button was a rush. So, what did I do that afternoon for 15 minutes once I got home? I watched a handful of Acura videos on that dealership’s site. The MS Walk is just one of the numerous community opportunities that allow dealerships to capitalize on engaging with new potential …
Congratulations to Chris Reed and the Cobalt team for providing the 2013 Most Valuable Insight to the automotive industry. Reed’s insight, based on an eight month Cobalt study of VDPs (Vehicle Detail Pages), revealed that VDPs are critical online sales predictors and that, by improving VDP metrics, dealerships can cost-effectively increase customer time on the lot and, consequently, vehicle sales. …