featuredWebinar_583x332
September 15, 2014

Join us for our Webinar Presentation: Dealership Metrics that Win Championships

At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. What’s the RBI of your KPI’s? Which KPI’s belong in your starting lineup?

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stress free dealership
September 11, 2014

Talk Dealer to Me: Subaru of Puyallup Talks “Why Buy”

By Rob Campbell - Performance Improvement Consultant

Chris Brown, General Manager at Subaru of Puyallup, has been in the car business for nearly 20 years. For most of that time, he was convinced there had to be a better way to do business, for both his customers and employees. About 5 years ago, he decided to define a strong “Why Buy” message and start doing business a little differently than most of his competition. Recently, I sat down with Chris to learn a little more about his dealership.

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dealership social media
September 4, 2014

What Social Media Means to Your Dealership

By Von Galt - Social Media Analyst

Many car dealerships are adding social media as part of their marketing mix to engage with their customers and community. Yet, how do dealers know social media is a legitimate space to market to customers? Here are some monetized reasons why your dealership should be using social media and the most common misconceptions that should be avoided.

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Advertising ROI
September 2, 2014

Finding Your Field of Dreams

By Rob Campbell - Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, Moneyball: The Art of Winning an Unfair Game, reminded me of how much I wanted to be a baseball player. But, as it turns out, my 6’4”, 265 pound frame was better suited for a football field.

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What the Buzz is Closed-Loop Analysis
August 26, 2014

What the Buzz is a KPI?

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less. Today’s buzzword is KPI. We’ve asked one of our resident Digital Demystification Delegates to explain what it is and why dealers should care.

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reducing bot traffic
August 20, 2014

The Impact of Bots on Your Dealership’s Digital Advertising

By Dana Fornasar- Senior Product Marketing Manager

There’s been some buzz recently regarding the percentage of ad traffic that is artificially generated by bots. (I promise this isn’t a sci-fi article, it’s real stuff.) In case I’ve confused you already, a “bot” (short for robot) is a software application that is built to run automated, simple-to-execute and often repetitive tasks over the Internet.

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