You’ve just finalized a great email marketing campaign and can’t wait to share your amazing offers with your customer base. Naturally, you’re inclined to blast the email to every email address in your database for maximum customer reach. After all, the more emails you send, the higher the response rate will be, right? Wrong! A better way to think of …
By this point, we all know that the Google+ platform is ever-changing. So this week’s updates should come as no surprise. We’ve done our best to break down the recent changes and highlight the most important features that will affect your dealership’s third party business listing. 1. A New Stream If you login to your Google+ account, you will notice …
Sitting in the driver’s seat and pushing the start engine button was a rush. So, what did I do that afternoon for 15 minutes once I got home? I watched a handful of Acura videos on that dealership’s site. The MS Walk is just one of the numerous community opportunities that allow dealerships to capitalize on engaging with new potential …
Congratulations to Chris Reed and the Cobalt team for providing the 2013 Most Valuable Insight to the automotive industry. Reed’s insight, based on an eight month Cobalt study of VDPs (Vehicle Detail Pages), revealed that VDPs are critical online sales predictors and that, by improving VDP metrics, dealerships can cost-effectively increase customer time on the lot and, consequently, vehicle sales. …
Meet four-year old Martina. She’s about to teach you a lesson. If you’ve ever worked a gig as a parent (or babysitter, for that matter), you know about the “Why Game.” Even though it originates with kids, it can also be heard played out in conversations in your dealership too. My buddy Brian Pasch warns us about avoiding what he …
One of the most popular and controversial review sites that we assist dealers with when managing their dealership’s reputation is Yelp. Many of our dealers on the coasts get a decent amount of traffic and results from Yelp. But Yelp’s popularity and user adoption seem to be more prevalent in larger metro areas, leaving other dealers in smaller markets feeling …