Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?
The common KPI is dead. The age-old standard of automotive marketing performance measurement is gone.
Normally, a scotch-guzzling, mustache-wielding, cannonballing anchorman garbed in tighty reddies and an uncomfortably untied terrycloth robe is not the first thing you think of when you think “credible source.” But hear him out on this one. Or hear me out. I drink half as much scotch, shave semi-regularly and usually remember to tie my robe. OK— that doesn’t exactly scream “reliability” either. I can already see that this argument is going to need a credibility boost.
More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition. And Schema.org markup data is the most important form of structured data that is widely recognized by the top search engines.
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership’s site? No?! Why?! A recent study on the state of specials in automotive revealed that offering current, fresh and exciting specials to shoppers from all of your store’s profit centers will put your dealership in exclusive company. Really… what’s so special about specials? We’ll tell you.
When consumers device hop, accurately measuring unique visitors becomes challenging. Every time a consumer switches from their laptop to their desktop they are viewed as a new user. When that same user switches from Internet Explorer to Chrome, they are yet again seen as a new shopper. So those standard web analytics that we’ve all grown accustomed to using, no longer provide a clear picture of your shoppers. We will explain how Tap Ad is providing new ways to measure the consumer journey across devices.
Are you tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less.