In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.
By Colleen Harris- SEO Specialist
Our exclusive SEO reporting continues to show organic traffic, Hours and Directions visits, e-mail leads and VIN views for a site, but now gives year over year comparisons on these metrics, broken down to the page level. What we’ve added to our reporting is a first in the automotive industry – full integration of Google Webmaster Tools data. Not only is keyword data back, we’ve also categorized these keywords into industry groupings – make, model, service, parts, used, new, location, dealer, vehicle, and finance.
By Jillian Overmyer - Account Advocate
Generation Y- the proclaimed ‘Me Generation’ – is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to differ. We are interested in cars. We are interested in owning cars but when it comes to buying one, our interest level withers. The immediate scapegoat for this behavior is high cost, but new studies refute this claim. J.D Power studies have shown that Gen Y buyers have increased in market share at the greatest rate among all new-vehicle buyers.
By Jason Jewert - CDK Global Performance Improvement Consultant
Many of the dealers I work with suffer from a similar urge when it comes to managing their dealership marketing budget. Their impulse is to move money around, cut spending or even change vendors— sometimes on little more than an urge. I admit, sometimes it can be a tough itch to ignore. How many of you are using a bot or a spreadsheet and looking at analytics from multiple vendors who all want credit for every sale you make? It can get frustrating. But before you resort to any drastic measures, there’s a way you can become master of your dealership domain and lord of your marketing manor.
Thanks for attending our webinar, The Dealership Metrics that Win Championships. At the end of the presentation we got into a great Q&A session. You submitted over 120 questions! We were excited and grateful to have so many questions, but we didn’t have time to answer them all. So we’ve tried to tackle some of the questions we didn’t get to.
A woman’s vehicle path to purchase needs may be prioritized differently than a man’s, and in order to sell to women, stores can benefit by understanding and caring about what women want when it comes to cars. They should ask Mel Gibson (about what women want…)