A Dealership's Search Engine Results Page
April 10, 2014

The Impact of Google’s Knowledge Graph on Your Dealer SEO

By Ben Brockhaus-Hall, Search Engine Optimization Specialist

Search engine results pages look A LOT different now than they did just a year ago. Here’s what car dealers need to know about the Knowledge Graph & how it can help your dealership dominate the new-look SERPs when shoppers are searching for you.

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4 Sure Fire Ways to Annoy Shoppers Webinar Thumb
April 3, 2014

Webinar Follow Up – Answers to Your Top 11 Questions Revealed!

We were blown away by the attendance and engagement during the presentation of 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory. Rob and Ben received over 130 questions! They couldn’t possibly field them all. So we compiled, combined and consolidated them into the following list of eleven.

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Bill Raftery

Vehicle Merchandising Madness – A Cinderella Story

By Dave Hollander, Sr Marketing Communications Manager

There’s been a lot of chatter around what is, what should be and what’s to come in vehicle merchandising online. The month of March has been nothing short of Merchandising Madness! But there was one Cinderella story that may have flown under your radar.

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March 19, 2014

Industry News: Yelp-Yahoo Partnership Makes For A Better Automotive Reputation Management Experience

By Kaitlyn Bender, Reputation Management Specialist

What’s going on? As of Wednesday March 12th, Yahoo has joined forces with Yelp in order to beef up their local search results. What does this mean for your dealership? There are a few key changes that will affect your dealership’s Yahoo listing right away. When you pull up your dealership on Yahoo local, you’ll see your dealership’s customer reviews, business …

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yelp changes
March 14, 2014

Yelp Enhanced Listings: What They Mean For Automotive Reputation Management

Cobalt has assisted dealers in this process by providing the Yelp Enhanced Listing for our reputation management customers.  When a dealership enrolls with us, we take the time to look for an existing Yelp listing and convert it into an Enhanced Listing on the dealership’s behalf, or simply create a brand new Enhanced Listing for dealerships that are not currently …

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IndustryInsights_Graphic
March 5, 2014

The First Tenet of Online Automotive Customer Experience Design – Less Is More

When a customer first walks into your store and asks to see what vehicles you have on the lot, what’s the first thing you do?  Ask them if they need financing? Or if they know how great you are?  Ask them if they want to trade-in their vehicle right now? Distract them with your free oil change offer?  No, you …

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