The common KPI is dead. The age-old standard of automotive marketing performance measurement is gone.
Normally, a scotch-guzzling, mustache-wielding, cannonballing anchorman garbed in tighty reddies and an uncomfortably untied terrycloth robe is not the first thing you think of when you think “credible source.” But hear him out on this one. Or hear me out. I drink half as much scotch, shave semi-regularly and usually remember to tie my robe. OK— that doesn’t exactly scream “reliability” either. I can already see that this argument is going to need a credibility boost.