September 26, 2014
At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. What’s the RBI of your KPI’s? Which KPI’s belong in your starting lineup? In this webinar we’ll: …
July 1, 2014
Cobalt’s Retail Insights team set out to examine the State of Specials in automotive marketing. This whitepaper highlights the major findings of an examination of over 6,000 unique dealership websites. Find out what your dealership can do to capture more than your share of in-market, ready-to-buy shoppers.
June 24, 2014
Let’s face it… analytics is a real pain in the assessment. Since the dawn of the billboard, car dealers have been in search of a magic metric to best measure their marketing ROI. Download the new eBook, Automotive Moneyball, to learn how to make marketing decisions and set advertising budgets based firmly on the metrics that move metal.