PowerBrand
Amplify Your Why
PowerBrand multichannel advertising solution takes your “why me” messaging and powerfully amplifies it across every major channel. By popular demand, Cobalt’s all-new PowerBrand solution is all about the dealer: your tent sales, your charity drives, your competitive conquesting. These powerful campaigns pair total coverage with complete customization. Any way you need it, PowerBrand achieves it.
What You Get
- Custom display advertising
- Custom paid search
- Customizable landing pages
- Retargeting with live inventory
- Mobile Content
- Call Tracking Numbers
- Detailed Campaign Reporting
- Dedicated Support
Your Dealership Edge
- Highlight custom campaigns and special events
- Target shoppers for specific vehicle segments
- Conquest against competitive makes, models, and other dealerships
- Create custom ad copy, creative and landing pages
- Geo-targeting by location
- Choose your own channels-utilize as many (or as few) channels as make sense for your campaign
A Digital Advertising Strategy Every Dealer Needs to Try
Digital Advertising Packages
Master Your Ad Mix
No other online advertising package offers this much control and coverage. Our Flex advertising package empowers dealers to adjust their coverage options on a monthly basis, making it easy to drive revenue across all profit centers.
What You Get
- Dealer Branded Display Ads
- Custom Campaign Landing Pages
- Paid Search Advertising
- Mobile Advertising
- Display & Video Retargeting
- Premium Placement Retargeting
- Complete Model Lineup Coverage
- Campaign Prioritization
- Optional Email Marketing
- Actionable Campaign Reporting
- New & Used Vehicle Coverage
- Service & Parts Coverage
Your Digital Advertising Package
PowerDisplay
Brand Boldly with Display Advertising
Create a powerful brand presence with display advertising. Consumer behavior has changed, and display advertising packs the high-impact, visual punch needed to keep your brand present throughout the entire path to purchase.
Americans now spend an average of 14 hours a week surfing the Internet. For consumers in the car-shopping process, 95% of that time is spent on sites other than the dealership site. Display ads allow your dealership to grab the attention of consumers and drive traffic back to your website.
What You Get
- Complete campaign and creative support, including ad design and copy.
- Proprietary keyword and bidding technology optimizes media buys in real-time.
- A dedicated Digital Advertising Analyst to develop ad strategy, manage your program and provide ongoing campaign optimization.
- Industry-leading reporting provides rich, visual and actionable insights around customers, inventory, website traffic and even benchmarking against other manufacturer dealers.
Change Your Ad Strategy as Quickly as Your Goals Change
Related
Get the most impact with your advertising.
Learn more about Paid Search
Learn more about Organic Search
ReMarketing
Always Something There to Remind Them
A bounce doesn’t have to mean goodbye. Our remarketing keeps your brand present even after car-shoppers have left your website. Our advertising solution offers access to the largest and most premium media networks in the industry; give them the nudge they need to choose you.
How ReMarketing from Cobalt works:
Imagine a consumer visits your website but leaves without submitting a lead. When that same consumer lands on other websites in our network, we show them your dealership’s ads – displaying your actual live inventory – pulling them back to your website to help convert them into a lead.
The Benefits for Dealers
- Target consumers in the later stages of their shopping journey.
- Display ads feature actual scrolling images from your inventory.
- Broad reach across networks like Advertising.com (AOL) and others, including premium placement on sites like Kelly Blue Book (KBB.com) and Edmunds.
- Increased conversion rates over traditional display advertising – remarketed customers are 3X more likely to click on your ad and 4X more likely to convert than new customers.
- Improved ROI across all marketing channels.
In Automotive Advertising, It Pays to Be Persistent
Related
ReMarketing allows you to stay in front of shoppers who land on your website. But first you need to get them there.
Learn more about Search Marketing
Learn more about Websites
Your profit centers rely on each other. So should your marketing channels. Get the Multichannel Marketing eBook and coordinate existing media for maximum conversion.
PowerSearch
Always on Top with Paid Search
Attract local shoppers to your dealership with our Paid Search Solution. Paid Search allows you to customize campaigns for new or used vehicles, certified pre-owned vehicles, service, parts and even financing. Additionally, Cobalt is one of an elite group of companies that has been accredited as a Google AdWords Premier SMB Partner, carefully selected for years of in-depth paid search advertising expertise and the ability to provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance.
What You Get
- Our technology continuously adjusts your search campaigns for the highest possible return on your advertising investment.
- Flexibility to target your campaigns with ad copy personalization, event promotions and more.
- A dedicated Digital Advertising Analyst who develops ads and provides ongoing campaign optimization.
- Industry-leading reporting provides rich, visual and actionable insights.
- Advertising exposure on the most important search engines for today’s automotive shoppers: Google, Yahoo! and Bing.
Related
Combine paid search with organic search and display advertising for maximum exposure.
Learn more about Display Advertising
Learn more about Organic Search
Search Essentials
Your Paid Search Starter-Kit
Cobalt Search Essentials is an entry-level, cost effective paid search service designed to help dealers reach customers that are in the later stages of the car buying process. Our ‘turnkey’ solution provides a baseline of local search coverage for a dealer’s brand and new vehicle inventory that will drive immediate results while keeping expenses down.
What’s Included
- Targeted advertising to the hand-raisers in your market
- New make, new model & brand campaigns
- Radius, DMA & city targeting
- Personalized branding in your ads
- Low-cost, fixed monthly pricing
- Rich, visual reporting that provides actionable insights
Digital Advertising Analysts
Award-Winning Agency Expertise
Our digital advertising service and support organization has more than 500 of the industry’s top associates ready to serve you. We recently won our 5th Market Tools ACE (Achievement in Customer Excellence) Award! This accolade demonstrates Cobalt’s commitment to providing the best-in-class customer support to our customers. We pride ourselves on offering a broad range of support options for both the professional “do-it-yourself” dealers and those who may prefer a more full-service relationship with their advertising specialist.
To this end, once a dealership signs up for any of our digital advertising solutions, a dedicated Digital Advertising Analyst (DAA) is immediately assigned to their account to align the dealer’s goals with their online advertising strategy. This may include customizing dealership logos, taglines, vehicle focus, geo-targeting, or even just walking through the available ad creative choices.
Your Personal Analyst
- Digital Advertising Analysts collaborate with your account advocate to optimize campaign performance and results.
- Your dedicated DAA will share advice and best-practices learned during their years of online advertising experience and thousands of other dealers like you that they’ve helped.
- Provide customization around your dealership brand, seasonal or event promotions.
- Reviews advertising results with you on a regular basis to assure that program performance is tracking to your marketing goals.
