Technology Can Never Replace the Human Element
Our ProCare Account Advocates are true specialists in the latest automotive digital marketing best practices. Cobalt ProCare Account Advocates also supplement their education throughout their careers; you can often find Cobalt team members at the very latest industry conferences, learning new cutting-edge digital automotive marketing practices to bring back to their dealers. Many of our clients describe the rewarding relationships they’ve established with their ProCare Advocate as the highlight of working with Cobalt.
ProCare Success Story – Diver Chevrolet
I always get the feeling that I am my Advocate’s only customer. She never sounds rushed, she almost always answers her phone, and the very few times I have had to leave her a message she calls me back almost immediately. I don’t know how she does it. I don’t know if there is actually 10 of her, I think that’s what’s going on.Lynda NelsonDirector Customer Affairs, Tustin Hyundai
Real Dealer Benefits of ProCare
- 2 – 5 average incremental vehicle sales per month
- $1,500 – $4,000 average in additional new car gross margin per month, plus used and service sales
- $5 – $13 average each month in gross margin for every $1 spent on ProCare
ProCare lets you focus on Sales & Service by:
- Keeping websites current and updated (including keeping specials current & fresh)
- Increasing visibility in top search engines via Search Engine Optimization (SEO)
- Supporting the goals and objectives of all dealership profit centers and integrating online and offline marketing
As you enhance your digital marketing to include reputation management, social media, paid search, display advertising, and email marketing, your Account Advocate coordinates with an expanded team of digital specialists to help create a complete integrated digital marketing strategy.
The Cobalt Team
Your Account Advocate is surrounded by a team of fellow digital marketing experts.
SEO Specialists
SEO Specialists provide ongoing website optimization, helping you to expand your SEO strategy from keyword research to website optimization aligned with your business goals.
Our SEO Solution
Reputation Management Specialists
Reputation Management Specialists help you to proactively monitor and manage your online reputation.
Our Reputation Management Solution
Paid Search Specialists
Paid Search Specialists work with dealership personnel to meet their marketing goals by developing the right campaigns, the right ad spend, the right keyword buys, and the right ad creative (or message) to get the best results possible.
Our Paid Search Solution
Digital Advertising Analysts
Our Digital Advertising Analysts help align the dealer’s goals with their online advertising strategy. This may include customizing dealership logos, taglines, vehicle focus, geo-targeting, or even just walking through the available ad creative choices.
Our Digital Advertising Solution
Social Media Specialists
A dedicated Social Media Specialist ensures a dealer’s social media strategy is aligned with their offline strategy of brand promotions, local sales events, community involvement, and dealership public relations efforts. Our specialists monitor, manage and optimize your social media accounts utilizing six-month media calendars, successfully driving a dealer’s social media strategy across all relevant channels.
Our Social Media Solution
Email Marketing Specialists
Email Marketing Specialists design and send custom email campaigns and leverage time-sensitive national /regional promotions to help drive customers back into the showroom and service bays and monitor successful delivery of communications.
Our Owner Marketing Solution