Our ProCare Account Advocates are true specialists in the latest automotive digital marketing best practices. Cobalt ProCare Account Advocates also supplement their education throughout their careers; you can often find Cobalt team members at the very latest industry conferences, learning new cutting-edge digital automotive marketing practices to bring back to their dealers. Many of our clients describe the rewarding relationships they’ve established with their ProCare Advocate as the highlight of working with Cobalt.
- 2 – 5 average incremental vehicle sales per month
- $1,500 – $4,000 average in additional new car gross margin per month, plus used and service sales
- $5 – $13 average each month in gross margin for every $1 spent on ProCare
- Keeping websites current and updated (including keeping specials current & fresh)
- Increasing visibility in top search engines via Search Engine Optimization (SEO)
- Supporting the goals and objectives of all dealership profit centers and integrating online and offline marketing
As you enhance your digital marketing to include reputation management, social media, paid search, display advertising, and email marketing, your Account Advocate coordinates with an expanded team of digital specialists to help create a complete integrated digital marketing strategy.