Fingertip traffic leads to foot traffic. With seven of the top eight automotive buying influences occurring online*, a high-ranking, fully optimized dealer website is critical for success. With the largest automotive SEO (search engine optimization) team in the industry working on your behalf, your dealer website will benefit from a depth of expertise that delivers unsurpassed organic performance. This level of SEO knowledge is unrivaled in any other company.
Keeping up with Google’s ever-changing algorithm is a full-time job; our SEO Specialists keep you on top of the search results so that you can focus on selling cars.
- Fully indexed content; including inventory, promotions and specials
- Easily edited page specific titles, META descriptions and keyword tags
- The ability to add image tags to graphics, and title attributes to links
- Crawlable site maps in XML & HTML formats
- Search engine URLs that ensure maximum page indexing
Cobalt offers two levels of automotive SEO: ProCare (homepage) and PowerSEO (full website).
Always on Top with Paid Search
Attract local shoppers to your dealership with our Paid Search Solution. Paid Search allows you to customize campaigns for new or used vehicles, certified pre-owned vehicles, service, parts and even financing. Additionally, Cobalt is one of an elite group of companies that has been accredited as a Google AdWords Premier SMB Partner, carefully selected for years of in-depth paid search advertising expertise and the ability to provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance.
- Our technology continuously adjusts your search campaigns for the highest possible return on your advertising investment.
- Flexibility to target your campaigns with ad copy personalization, event promotions and more.
- A dedicated Digital Advertising Analyst who develops ads and provides ongoing campaign optimization.
- Industry-leading reporting provides rich, visual and actionable insights.
Your Paid Search Starter-Kit
Cobalt Search Essentials is an entry-level, cost effective paid search service designed to help dealers reach customers that are in the later stages of the car buying process. Our ‘turnkey’ solution provides a baseline of local search coverage for a dealer’s brand and new vehicle inventory that will drive immediate results while keeping expenses down.
- Targeted advertising to the hand-raisers in your market
- New make, new model & brand campaigns
- Radius, DMA & city targeting
- Personalized branding in your ads
- Low-cost, fixed monthly pricing
- Rich, visual reporting that provides actionable insights