With the largest automotive data warehouse in the industry, Cobalt has a deep understanding of the consumer and their car buying journey. With that understanding, we’re able to create a seamless experience that connects those consumers to your dealership. The depth of our data results in uniquely customizable benchmarking capabilities for you: we can offer unprecedented insight into broad buying behavior and industry trends, or perform very granular analysis to understand and solve unique business problems.
- Every day we collect data from over 1.3 Million third party leads
- Every week we track the website activity of over 5 Million visits to our sites
- Every month we serve over 1 Billion ad impressions to local in-market shoppers
- Every year we observe over 500 Million vehicle inventory searches
With over 80 data and computer scientists on staff, our intelligence results in street smart solutions for you: reporting products, predictive models, industry benchmarking, demographic segmentation studies, “last mile” shopper analysis, and research.