Science Sells Cars

With the largest automotive data warehouse in the industry, Cobalt has a deep understanding of the consumer and their car buying journey. With that understanding, we’re able to create a seamless experience that connects those consumers to your dealership. The depth of our data results in uniquely customizable benchmarking capabilities for you: we can offer unprecedented insight into broad buying behavior and industry trends, or perform very granular analysis to understand and solve unique business problems.

What We Study

What We Study

  • Every day we collect data from over 1.3 Million third party leads
  • Every week we track the website activity of over 5 Million visits to our sites
  • Every month we serve over 1 Billion ad impressions to local in-market shoppers
  • Every year we observe over 500 Million vehicle inventory searches

With over 80 data and computer scientists on staff, our intelligence results in street smart solutions for you: reporting products, predictive models, industry benchmarking, demographic segmentation studies, “last mile” shopper analysis, and research.

Industry Insights

Dealer Command Center

Steer your digital strategy with a single steering wheel

The Dealer Command Center is the first “full control” automotive digital marketing solution. Manage everything in one place, including:

  • Website
  • Search Engine Optimization
  • Digital Advertising
  • Social Media
  • Email Marketing
  • Lead Management
  • Analytics

The Dealer Command Center is a flexible solution that goes the distance: this central hub enables everything from basic website maintenance to sophisticated strategic decisions.

Take Command

Take Command of Your Digital Strategy

Are you truly confident you know how your store is performing? The Dealer Command Center makes it easy to command your digital automotive strategy with complete confidence.

What You Get

  • Duplication feature lets you swiftly update specials without starting from scratch.
  • Narrative analytics provide the best (and the best-looking) performance snapshot-lead source map, brand strength index, activity mapping, audience segmentation.
  • 360 data gives you the full digital picture: customers, inventory, and traffic.
  • Personalized Dashboard provides a snapshot of your most important content.
  • Intuitive layout makes it easy for all staff to use with confidence.