An Integrated Digital Marketing Experience for the Modern Car-Buyer

Because shopping behavior has changed, it’s more important than ever to keep your brand, your inventory, and your reputation in front of the consumer throughout their entire purchase journey. Research shows that a majority of new car buyers start the shopping process with focus on a single model1, expanding their consideration set to 2-4 models through their shopping journey2 as they are touched by hundreds of online and offline influences3.

Cobalt’s interconnected solutions streamline the consumers’ path to your dealership – linking to billions spent in advertising by your manufacturer partners, maximizing exposure for your message, and minimizing competitive distractions by giving them the information they need, when they need it, to buy from your store.

Cobalt possesses an intimate understanding of the modern consumer purchase journey; we have unique insights into shopper behavior and can help you turn those insights into car sales, leveraging the industry’s most comprehensive suite of digital marketing solutions and services.

1 Shopper Sciences. 2011
2 CapGemini/Cars.com, 2010
3 Cobalt Business Intelligence, 2012

Advertising

The industry’s most dynamic and cost-effective multichannel advertising.
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Search Marketing

Are you dominating paid and organic search results?
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Reputation Management

Does your online reputation match the experience you provide customers?
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Websites & Mobile

Does your site deliver the right personalized experience for the right customers?
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Reporting & Analytics

Do you get the insight you need to optimize your marketing ROI?
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Marketing Services & Expertise

Your team of digital experts to guide and execute your marketing strategy.
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Owner Marketing

Fill your service bays. Keep customers for life.
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Social Media

Turn your community into your customers.
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Other Dealer Services

Lead Manager, Business Online and more.
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