Because shopping behavior has changed, it’s more important than ever to keep your brand, your inventory, and your reputation in front of the consumer throughout their entire purchase journey. Research shows that a majority of new car buyers start the shopping process with focus on a single model1, expanding their consideration set to 2-4 models through their shopping journey2 as they are touched by hundreds of online and offline influences3.
Cobalt possesses an intimate understanding of the modern consumer purchase journey; we have unique insights into shopper behavior and can help you turn those insights into car sales, leveraging the industry’s most comprehensive suite of digital marketing solutions and services.
2 CapGemini/Cars.com, 2010
3 Cobalt Business Intelligence, 2012