Cobalt Website Features

Available in three packages, Cobalt websites are designed to merchandise your brand and your inventory to attract more vehicle buyers into your showroom:

Basics Package

A solid website to establish your dealership online, key features include:

Website Designs & Content

  • Choose from a wide array of Flash® designs, content pages and forms
  • Content management tools include Website Manager and Marketing Library Manager, to keep your website current
  • Architecture optimized for Internet search

New and pre-owned inventory: searchable inventory listing

  • New vehicle leads: Get-a-Quote forms, AdWizard® vehicle specials
  • Pre-owned vehicle leads: up to 14 photos per vehicle, standard equipment display, inventory exports, certified inventory search

Service and Parts

  • Service leads: appointment form, service specials, parts order form

Finance & Insurance

  • Finance leads: secure financing form, payment calculator, Lease vs. Finance quiz

Hosting & Support

  • Website domain and email hosting (1 domain, 5 mailboxes)
  • Award-winning eCare customer support

Click here to take a look at a Basics Package Demo Website.

Advanced Marketing Package

A compelling online presentation with advanced marketing tools so you generate more high quality leads. Includes everything in the Basics Package, plus:

Lead Converter Pak

  • Promotion Builder – customizable lead generating promotions, pop-up / pop-under display and multiple layouts
  • AdWizard Premium® - Flash®-animated ad display and AdWizard leads
  • Survey Builder – customizable questions and response, website and service survey forms – to create an interactive experience for vehicle shoppers.
  • Media Tracker Call Management enhancements – additional toll-free number (2 total) and additional 150 minutes per month
  • Enhanced hosting and email support – two additional domains, 20 additional email boxes, 5 additional content pages

Click here to see an Advanced Package Demo Website.

Professional Total Dealership Package

Stand out from your competitors with unique home-page branding and comprehensive tools to keep shoppers engaged and active on your site. Includes everything in the Basics and Advanced Packages, plus:

Inventory Marketing Pak

  • Flash® Showroom provides a fast pass to leads, by showcasing your latest makes and models on your home-page with one-click access to inventory results or Get-A-Quote form.
  • Vehicle Media Gallery give customers a virtual ‘walk around’ experience with stock photos on new inventory, Flash® colorization tool
  • CARFAX® Vehicle History Reports™ display

Design Differentiation Pak
Create a homepage look-and-feel that matches the unique aspects of your dealership brand. Includes:

  • Dealer-branded design – incorporates your logo / brand into the site masthead
  • Interactive home-page content promotes your dealership processes and profit centers
  • Flash® media content – choice of animated content objects
  • Custom action buttons

Advanced Vehicle Research Pak
Powerful online research tools add credibility to your online showroom, attract shoppers’ attention and capture leads. Includes:

  • Make & Match™ vehicle configurator, side-by-side comparison tool, and inventory integration
  • Kelly Blue Book PriceLink: virtual walk-around 21-step evaluation, trade-in and retail values
  • Trade-In Evaluation form to capture more leads

Click here to see a Professional Package Demo Website.

Download a brochure
Contact Cobalt to learn more.