Convert more leads to appointments, more appointments to shows, and more shows to closed deals– all with Cobalt’s Prospector.

The automotive industry’s most advanced Customer Relationship Management (CRM) solution, Prospector helps you capture and use more information about prospects and customers, and drive more revenue to every department. Its pragmatic, powerful tools – including leading technology and process consulting – ensure your success.

Achieve 100% accountability, via

• Desk management tools that provide detailed customer tracking, so you never miss an opportunity.
• Reporting tools– across departments and dealerships help you analyze and improve performance.

Increase customer retention, via

• Automated follow-up – via emails, letters and phone scripts – to target in-market buyers at the right time.
• Flexible follow-up scheduling with control over the criteria, time and frequency of customer contact.

Slash marketing costs, with

• Reports that track ad source productivity.
• Campaign management tools to drive more F&I, parts and service revenue.

Cobalt’s CRM Master Program ensures your dealership gets the most out of Prospector to create and convert opportunities.

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Contact Cobalt to learn more