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 In addition to Internet leads, dealers still receive phone calls - either from the Internet, the dealership website, or from TV, radio, and print ads. Cobalt helps dealers convert more phone calls into buyers with our complete call management system, Media Tracker.
Cobalt Media Tracker provides:
- Unique toll-free numbers for each marketing channel
- Inbound call source tracking, including local numbers
- Reverse look-up of customer contact information
- Digital recording of all inbound calls for staff training
- Call traffic reporting and analysis
- Integration with Lead Manager Customer Central and Prospector for full lead activity reporting
- Easy to read, downloadable reports
- Easily programmable outbound call campaigns for even more ways to target customers
- Immediate customer connection to salespeople from call campaigns
- Integrated federal, state and company Do Not Call functionality
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