Dollar for dollar, online is smarter.
I started Cobalt in 1995 with one idea - that automotive advertising would shift from expensive, unmeasurable traditional media to targeted, measurable, cost-effective Internet-based digital media. That shift is happening right now. Never has there been more opportunity for automotive advertisers to reach the right customer, with the right message, at the right time, for the right cost.
To do that, OEMs and dealers need an arsenal of digital marketing solutions and services that drives sales while demonstrating high ROI. Cobalt's comprehensive suite does just that - driving down ad spend, increasing sales while providing unmatched transparency and efficiency.
The future is the present. You can harness the power of the Internet to propel your business forward, and I know that's especially important in a tough economy.
John Holt
Chairman & CEO
Leverage National Ad Campaigns
Because auto brands spend MILLIONS on national advertising, tie your local online advertising to the national messaging to get the best return on your marketing investment.
Mobile Websites
Today’s consumer is on the go. Give them an easy way to engage with you on their mobile device with a complete mobile website package that even includes a mobile promotional landing page.
Premium Support
The comprehensive turnkey package includes dedicated support, backed by a team of digital marketing experts, to assure that your campaigns are optimized to get maximum results.
ReMarketing
Target advertising to consumers who have previously visited your website. Your online be-backs will see your ads on thousands of their favorite websites to make sure you stay top of mind.
Email Marketing
Advertise to your existing customers and your unsold leads with campaign email marketing. Email address matching from multiple national databases expands your reach.
Eligible DMS required. You must have Cobalt LMCC to email unsold leads
Paid Search Advertising
Consumers in your market are looking online for information about competitive models and vehicles that you have on your lot. Be sure you show up prominently on Google™, Yahoo!®, Bing™ and other search engines when those in-market shoppers search.
Branded Display Ads
Reach local consumers online by putting your dealership brand ads on thousands of their favorite websites - both automotive and non-automotive sites like CitySearch, Yahoo!®, Monster® and many more.
Landing Pages
Reinforce your advertising by driving traffic to a promotional campaign page on your website. This strengthens consumer interest and improves conversion rates.
Monthly Reports
Campaign reporting provides you clear, actionable results to help you understand the impact of your online advertising and assess the return on your marketing investment.
