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Cobalt’s business reports give OEMs the information they need to measure and increase online retailing ROI. We provide dash-boarding capabilities and easy-to-understand interfaces that make it easy to find and analyze key metrics. You get a complete overview of your network’s performance, along with drill-down capabilities to optimize performance globally.
Examples of the many detailed reports Cobalt provides include:
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Conversion Ratio Report:Outlines the conversion of total visitors to leads as well as drill downs on specifics such as the percentage of visitors that generated phone or email leads. This report provides an opportunity to understand the website’s ability to turn visitors into potential customers.
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Website-Driven Phone and Email Lead Details Report:Shows which areas of the website are effectively providing leads, tracks which forms on the site consumers are completing, and tracks the phone numbers they are using to call into the dealership. This information is tracked and charted and with a mouse click; users can easily drill down on information for any given form, phone number or day’s activity. The results of this report allow OEM personnel to fine-tune campaigns to ensure great results.
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Major Search Engine Referrals Report: Shows search engine traffic trends to determine which search engine is passing along the greatest number of website visitors or referral traffic. By understanding which search engines are providing the greatest number of referrals, OEMs and dealers can better focus search engine advertising efforts.
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