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#WhatReallySellsCars

"Why" is the reason they buy.

Learn how answering the "Why Buy?" question can transform your dealership today.

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Multiply and conquer your marketing strategy in 2013.

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Put more you in what they view.

Your dealership specials. Your events. Your promotions. Introducing PowerBrand, the missing piece to your ad mix.

Learn More about PowerBrand

Welcome to the new dealer login hub.

The Dealer Command Center brings together all of your essential tools into one powerful, yet easy-to-use platform.

Login to Dealer Command Center

Work in Motor City.

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Who is Cobalt?

We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.

Ready to hear more? Why Cobalt
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Cobalt TV

Industry Insights
Real Dealers
Most Viewed
Automotive Reputation Management Tips

You Gotta Fight! For Your Right! To First Publish Your Dealership Reviews

What’s the Right to First Publish? And why is it crucial to …
Viva Chevrolet recommends Cobalt's Reputation Management Solution

Managing Your Reputation = Raising Your CSI Score - Real Dealers, Real Results

Patrick Brown, General Manager of Viva Chevrolet in El Paso, TX, shares …
Automotive Why Buy Video

Does Your Dealership Have a Unique "Why Buy" Message?

How does your brand help customers choose you? When a customer comes ...
Best Automotive Sales Predictor

Revealed: The #1 Digital Activity That Really Sells Cars

Do you know the online activity that is the #1 sales predictor …
Cobalt's Reputation Management Solution Helps Your CSI Scores

Lift Your CSI Scores - Real Dealers, Real Results

Baker Nissan’s Tim Moncure explains how one of the unique features of …
Automotive Retargeting with Rich Rikess

In Automotive Advertising, Persistence Pays

If your dealership had just one dollar to spend on digital advertising, …

    The Wire

    basic-award
    April 26, 2013

    Cobalt Receives 2013 Confirmit ACE Award

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    basic-article
    April 25, 2013

    ADP® Opens Digital Marketing Innovation Center in Downtown Detroit

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    basic-article
    February 8, 2013

    Cobalt Announces PowerBrand Multichannel Dealer Advertising

    Read More
    basic-article
    January 31, 2013

    Cobalt Flex DAP Gives Dealers A Dynamic Edge With VDP Retargeting Banners

    Read More
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    • Column 1
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